This year at the GLEE exhibition, NEC in September 2011 we launched more new products than ever before, with prime focus on a selection of new solar decorative lights, all offered in eye-catching point of sale displays. When visitors to our stand asked “so, what’s new?”, we could show them a raft of genuinely new product, rather than just last year’s model in a new colour. The response from the trade to these was uniformally positive, backed up by the highest level of early season orders we have ever taken. The central theme of our new offering was “decor by day, light by night” and this seems to have struck a positive chord. Many of these stand alone as attractive decor items in their own right, with the solar lighting aspect almost being a bonus. Over the last couple of years we have seen a gradual shift away from purely functional utilitarian lights to decorative lighting. Our aim is to offer the consumer a broad choice of both practical and useful lighting solutions, as well as fun decorative lights.
Meanwhile we are working on many new product ideas and new concepts for 2013 – watch this space!